About us
I'm James Longley, CEO of Business Savings Guru. Back in 2009, I started one of the largest energy brokers in the UK, Utility Bidder, with a simple mission: to help businesses find the best utility tariffs with a transparent and hard-working service.
It was an incredible journey - one that taught me the value of building a strong team and creating a culture of shared success.
After selling and exiting Utility Bidder, I spent a few years in early retirement, but I missed the thrill of leading from the front. That’s why I’ve launched Business Savings Guru - to bring the same level of corporate expertise and passion into an agile and innovative start-up environment.
With the current economic challenges, I know businesses need every opportunity to save, and at BSG, we’re committed to doing just that —guaranteeing real savings when it matters most.
Our Story
Business Savings Guru (BSG) was founded with a clear goal: to help businesses stop overpaying for their energy, gas, and electricity. We understand the frustration of navigating confusing contracts and inflated tariffs, and we’re here to change that.
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Led by CEO James Longley, who built Utility Bidder into an eight-figure success, we leverage years of industry expertise and established relationships with suppliers to secure the best possible rates for our clients. We aim to lower your energy costs by offering a comprehensive service that covers everything from negotiating contracts to managing your ongoing energy needs.
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Our approach is simple: we search the entire market for the best deals, ensuring you’re not overcharged or locked into unfavourable terms. We provide straightforward, honest advice, helping you make informed decisions that will benefit your bottom line.
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In today’s economic climate, every saving counts. At BSG, we’re here to ensure you get the most value from your energy spend, so you can focus on running your business.